Let’s face it – with budgets squeezed and customers demanding more bang for their buck, making sure your website delivers is more crucial than ever. It can make the difference between closing a sale or sending a customer straight to the competition. One of the huge benefits of Magento is its ability to be customised with extensions and add-ons which cater for all types of businesses, which has the potential to dramatically improve your bottom-line sales.
Here are my top 5 Magento Extensions which can help give your website a boost and increase customer loyalty. If you want to chat about any of these with the team we’d love to hear from you.
1. Sweet Tooth
Sweet Tooth is a loyalty points and rewards extension that allows you to reward customers for consistently buying. You can run your own loyalty program with this extension, therefore keeping customers engaged. Promoting repeat sales through a points system can directly impact your sales and with this extension, merchants see an average of 10-15% growth in sales.
2. Facebook Link
There are quite a few Facebook extensions (paid for and free) but this ranks as one of the best. Like it or not, social media is here to stay and is one of the best way to connect with your customers (and attract new ones). With the Facebook Link extension you can bring your online shop to Facebook users and allow them to purchase from your Facebook store by staying in their Facebook account so the entire process is seamless.
3. One Step Checkout
The One Step Checkout extension reduces customer abandonment and increases customer conversions by making the check-out process easy, quick and straightforward. It can make a big impact on sales and will really help with improving the overall customer experience.
4. Follow up Email
The Customer is King – and keeping as connected as possible to them is essential to help drive sales online. This extension will help improve customer conversion rates, increase sales with better customer insights and improve customer loyalty. Follow Up Email includes nifty features such as greeting customers on their birthday.
5. Refer a Friend
Refer a Friend is a great module to help increase your customer base. Customers refer friends to your online shop and directly benefit from discounts or a % off in-store. You can also give bonuses to the invited customer and personalise referral messages to help increase email open and click-through rates.