A Bit of Background:
Anyone with an interest in hair and beauty has undoubtedly heard of Philip Kingsley. Famed “The Hair Doctor” by The Times and “The Hair Guru” by The New York Times, Philip Kingsley, born in London, has been a practicing trichological consultant since 1957 and a Fellow and past Chairman of the Institue of Trichology. Amongst his many achievements he even created the product ‘Elasticizer’ specifically for Audrey Hepburn, and has continued to develop a wide range of award-winning hair care products which can be purchased online.
A new responsive website was needed with a completely bespoke design that would make Philip Kingsley stand out from the competition. In addition, multi-country operating sites with different currencies to run side by side was required. Front-end usability and social visibility also needed to be improved, as well as back-end manageability for the marketing team.
We implemented a core system using Magento E-commerce. Each market can customise their core system by changing the content and add additional functionality. We have managed to implement a full responsive website providing great usability and features across phones, tables and desktop computers.
By creating a bespoke, consistent look and feel to the new site, which encompassed the UK, USA and Germany, the Philip Kingsley brand was strengthened with superb results.
Magentity have been guided Philip Kingsley with their digital marketing for nearly 2 years now and their have been significant improvements in the performance metrics. Increased SEO and key word activity drove customer conversions to increase by 25% – up now to an average of 69% each month. Utilising the Sweet Tooth loyalty programme improved customer engagement on site with significant increases in customer reviews. Another major achievements was bringing the company’s ‘hero’ product, Elasticizer, to be the number one ranking on Google at philipkingsley.co.uk.
- Responsive webdesign
- Unique UX and design
- Advanced CMS functionality
- Advanced Search to support static content
- Multi currency
- Multi language