Sana Jardin – Luxury Fragrance

The Challenge
Luxury sustainable fragrance brand, Sana Jardin, were having management and functionality issues with their bespoke ecommerce platform. They needed to a quick change so that their UK and US sites could benefit from the sales boom in November and December 2019.

Solution 
Given the requirement for a quick turnaround, we recommended a hosted Shopify solution with a number of extensions to provide the functionality needed, such as the Store Locator and product reviews. Given the varying prices for the US store, we looked to build a stand alone store which look after their customers across the pond.

Results
The result was a more user friendly and  front end with additional features which enhanced the customer journey leading to purchase increased engagement. The Shopify back end is easier to use by the Sana Jardin ecommerce team ensuring they are more self sufficient. This led to the new site achieving the best ever sales results in December 2019.

MD Rolando  Stefanos Zabban stated : “Magentity helped us redesign and optimise our website while migrating it from an archaic back-end to the ultra-agile Shopify platform.  Being in the fragrance space it is important to be able to present our products through several descriptors and search criteria allowing the customer to pick the right fragrance for them.  Furthermore the Shopify platform and the plug-ins the team selected for us allowed us to improve the customer journey and in sync with our social media efforts and improve conversion and abandoned cart rates.  Having updated our site prior to the peak holiday season allowed us to maximise the impact from press coverage received and achieve the best e-commerce month in December.”