Our Musings

We love our work and industry. It is so fast moving with constant change in all areas. Because of this, we like to put pen paper or finger to keyboard, and share our thoughts and findings with you. Please free to make comment on anything we have written - we love discourse too!

Under the skin of health and beauty websites: what’s the analysis?

It’s a well-known fact that the most powerful form of endorsement for any brand is word-of-mouth. In simple terms: if a friend tells you a product is good, the chances of you trying it out are significantly higher. After all, they’re not being paid...
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Magento Ecommerce Case Study: Multiple International E-commerce Stores in the Luxury Beauty Industry

GOING GLOBAL WITH MAGENTO Imagine this……..The international opportunity is there. You’ve seen a steady increase of international sales on the site. The numbers stack up, logistics are scale-able and the tax/duty challenges have been resolved. The...
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Linking your Online & High Street Stores: An Omni Channel Case Study

The Business – Scotland Kilt Company The Scotland Kilt Company are a traditional kilt maker and Scottish souvenir retailer based in Edinburgh Scotland. It started life as a passion and hobby during the founder Sonny’s university days. The Scotland...
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