Archives for 27 Nov,2017

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The High Street and the Tweet: is s-commerce retail’s best friend or a sworn enemy?

Carnaby Street was once the epicentre of ‘Swinging London’ in the 60’s; and as I take a research-led detour down it this afternoon to reach the tube, I can see why. Although many of the big chains have moved in, it still has that reminiscent charm...
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The changing face of beauty buyers: are brands ignoring the importance of mobile marketing?

As I sit at the breakfast table finishing my morning cup of tea, I grab my moisturiser and decide to save a few precious minutes by multitasking, only to find I am down to my last smidgen. “No problem” I say to myself smugly; smartphone at the ready,...
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How to create an online community like Castelli

What do the words ‘Luxury Heritage’ mean to you? Trust? Definitely. Tradition? Absolutely. Unique? For sure. Being a Luxury Heritage Brand has its upsides: instant credibility, immediate recognition and a loyal and dedicated customer base that refuses...
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The best 5 Magento extensions to boost customer loyalty

Let’s face it – with budgets squeezed and customers demanding more bang for their buck, making sure your website delivers is more crucial than ever. It can make the difference between closing a sale or sending a customer straight to the competition....
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Turning queens into junkies – how the beauty industry is using social media to captivate its audience

Beauty fanatics have been around a long time. From the days of American soldiers queuing outside Coco Chanel’s Parisian boutique at the end of WW2 to take home a bottle of No. 5, to Maybelline’s Great Lash Mascara still managing to sell one tube every...
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