Our Musings

We love our work and industry. It is so fast moving with constant change in all areas. Because of this, we like to put pen paper or finger to keyboard, and share our thoughts and findings with you. Please free to make comment on anything we have written - we love discourse too!

How Will GDPR Affect My (Magento) Business?

Is your (Magento) e-commerce website GDPR ready? Uber was recently caught covering-up a data hack that exposed the details of 57 million customers and drivers. These reports offer a timely reminder around the importance of the impending General Data Protection...
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The High Street and the Tweet: is s-commerce retail’s best friend or a sworn enemy?

Carnaby Street was once the epicentre of ‘Swinging London’ in the 60’s; and as I take a research-led detour down it this afternoon to reach the tube, I can see why. Although many of the big chains have moved in, it still has that reminiscent charm...
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The changing face of beauty buyers: are brands ignoring the importance of mobile marketing?

As I sit at the breakfast table finishing my morning cup of tea, I grab my moisturiser and decide to save a few precious minutes by multitasking, only to find I am down to my last smidgen. “No problem” I say to myself smugly; smartphone at the ready,...
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How to create an online community like Castelli

What do the words ‘Luxury Heritage’ mean to you? Trust? Definitely. Tradition? Absolutely. Unique? For sure. Being a Luxury Heritage Brand has its upsides: instant credibility, immediate recognition and a loyal and dedicated customer base that refuses...
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The best 5 Magento extensions to boost customer loyalty

Let’s face it – with budgets squeezed and customers demanding more bang for their buck, making sure your website delivers is more crucial than ever. It can make the difference between closing a sale or sending a customer straight to the competition....
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Turning queens into junkies – how the beauty industry is using social media to captivate its audience

Beauty fanatics have been around a long time. From the days of American soldiers queuing outside Coco Chanel’s Parisian boutique at the end of WW2 to take home a bottle of No. 5, to Maybelline’s Great Lash Mascara still managing to sell one tube every...
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Migrating from Magento 1.9 to Magento 2.2

The client Aromatherapy Associates (AA) is a UK luxury well-being beauty brand founded over 30 years ago with a global reach. It has a wide portfolio of products ranging from facial skincare, bath and body care, men’s grooming, home and gifting. The...
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