Jason Russell

Jason Russell

Magento Ecommerce Platform Site Audit

Why do you need a Magento 1.9.4 & 2.3 Ecommerce Audit? A site audit can be a rather involved process but an extremely necessary one for your Magento ecommerce business. If you’re a Magento ecommerce user then a Magento 1.9.4 or 2.3 audit could be...
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Can Magento handle millions of products?

At the basic level technically, the Magento products database does not impose any product limits. Theoretically, Magento can handle millions of SKUs. However, there are other considerations which may reduce the performance of the Magento database,...
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Migrating from Magento 1.9 to Magento 2.2

The client Aromatherapy Associates (AA) is a UK luxury well-being beauty brand founded over 30 years ago with a global reach. It has a wide portfolio of products ranging from facial skincare, bath and body care, men’s grooming, home and gifting. The...
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How Will GDPR Affect My (Magento) Business?

Is your (Magento) e-commerce website GDPR ready? Uber was recently caught covering-up a data hack that exposed the details of 57 million customers and drivers. These reports offer a timely reminder around the importance of the impending General Data Protection...
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The High Street and the Tweet: is s-commerce retail’s best friend or a sworn enemy?

Carnaby Street was once the epicentre of ‘Swinging London’ in the 60’s; and as I take a research-led detour down it this afternoon to reach the tube, I can see why. Although many of the big chains have moved in, it still has that reminiscent charm...
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The changing face of beauty buyers: are brands ignoring the importance of mobile marketing?

As I sit at the breakfast table finishing my morning cup of tea, I grab my moisturiser and decide to save a few precious minutes by multitasking, only to find I am down to my last smidgen. “No problem” I say to myself smugly; smartphone at the ready,...
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How to create an online community like Castelli

What do the words ‘Luxury Heritage’ mean to you? Trust? Definitely. Tradition? Absolutely. Unique? For sure. Being a Luxury Heritage Brand has its upsides: instant credibility, immediate recognition and a loyal and dedicated customer base that refuses...
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